Get Social!
8th Annual Milwaukee Brewfest
July 29, 2017

Q. When is this year’s Milwaukee Brewfest?

A. The Eighth Annual Milwaukee Brewfest will be held on Saturday, July 29, 2017.

Q. Where is the Brewfest taking place.

A. Milwaukee Brewfest will take place at the Old Coast Guard Pavilion, on Milwaukee’s scenic lakefront.

        Address: 1600 N. Lincoln Memorial Drive, Milwaukee, WI 53202

Q. What time do gates open?

A. Gates open at 2pm for VIP ticket holders and 3pm for General Admission.

Q: Will there be a Milwaukee Brewfest Queen competition this year?

A: This year, we have decided to not have a competition. We decided that we wanted to raise as

much money as possible for the Museum of Beer and Brewing.

Q. What time is Last Call?

A. Last sampling call is 6:30pm. Event participants must exit the fenced in grounds area by 7:00pm.

Q. Is there parking available?

A. Yes, there is street parking available, as well as event parking located south of the festival grounds. Please follow signage found on Lincoln Memorial Drive the day of the event for specific parking instructions.

Q. What about Public Transportation?

A. The Milwaukee County Transit System is available for use, and you can plan your trip by visiting their website. Milwaukee Brewfest will also be offering a shuttle the day of the event, for more information please see our shuttle page

Q. How do I buy tickets?

A. Tickets may be purchased through our safe-online hosted website as well as in person at our retail store in Milwaukee.

  • To purchase tickets online - Please visit our Purchase Ticket page.
  • To purchase tickets in person please visit our Milwaukee Brewfest office:

Milwaukee Brewfest

1910 South 81st Street Milwaukee, WI 53219

Office Hours: 8am – 5pm Monday through Friday

Phone: 414-321-5000

Q. What does GA ticket get you?

A. $45 Advanced - $50 At Event Entry

        General Admission Ticket gets you:

    • Unlimited sampling of over 100  breweries serving craft beers, ciders, meads and more, as well as a number of other on-site activities such as:
    • Musical performances
    • Exhibits
    • A variety of food for purchase from local restaurants and vendors

Q. What does the VIP ticket get you?

A. VIP Admission Ticket gets you:

  • Early admission at 2PM

  • VIP Lounge with Covered Seating

  • FREE sausage and cheese sampling, and other snacks guaranteed until 3pm

  • Live Music

  • VIP Guest Only Restrooms

  • Unique exclusive dated collectors glass

  • Sampling of specialty and limited edition brews guaranteed from 2pm-3pm

  • Beautiful Lake Views

  • Plus everything that a General Admission ticket would get you

Q. How many beers can I sample?

A. This year, we look forward to having over 375 brews to sample. For more information about breweries attending this year’s Milwaukee Brewfest, please visit our Brewery Page.

Q. Who can attend Milwaukee Brewfest?

A. Milwaukee Brewfest is open to the public and all craft beer lovers. You must be 21 years of age to attend the event.

       No Children or Pets are allowed into the event.

Q. What happens if it rains?

A. While outside, Milwaukee Brewfest is a tented event, and will take place rain or shine.

Q. What about Designated Drivers?

A. Designated Drivers (DD) are more than welcome to attend Milwaukee Brewfest and enjoy all of the other things that we offer.

  • DD’s must be 21 years of age or older.
  • DD tickets are $15.
  • The DD ticket also includes a limited Brat or Hot Dog meal and 3 beverage tickets (water or soda)
  • DD's are allowed in the VIP lounge including the 2PM early admission

Q. Will there be food?

A. Yes, there will be a number of food options on site for purchase and some limited food sampling for you to enjoy. For more information, please see our food page.

Q. Will there be souvenirs and memorabilia available for purchase?

A. There will be a number of local artists, craftsmen and vendors on site with a variety of souvenirs and items to sell. For Milwaukee Brewfest retail items, please visit our storefront.

Q. Will you take credit cards?

A. We will take MasterCard and Visa on site for the purchase of tickets and at the Milwaukee Brewfest Merchandise tents. We will also have ATM's available for use.

Q. Why the line for admission?

A. We are required to check IDs for all guests who enter the festival. Although you might experience a line at the entrance gate, the line will move fast. You can help make it flow even smoother by having your ID and ticket out in advance for age verification. Valid Photo ID required

Q. Why would a brewery run out of beer?

A. Sometimes, if a particular beer is overly popular that year, it could run out. Not to fret! Milwaukee Brewfest has over 300 beers to sample, plenty of variations to satisfy any beer connoisseur.

Q. Re-Entry Policy

A. Milwaukee Brewfest has a no re-entry policy. This means that once you are in, you are not able to be re-admitted into the festival.

Q. Smoking Policy

A. Because we are an outdoor festival smoking will be permitted, but in designated areas.

Q. Intoxicated Guests

A. All attendees of Milwaukee Brewfest are expected to sample craft beer, and to drink responsibility. Any guests that the festival management believe is causing a disturbance will be asked to leave Milwaukee Brewfest without a refund.

Q. Last Call for Alcohol

A. Taps will close at 6:30pm. Please note and plan accordingly. The festival wraps up at 7pm and you don’t have to go home, but you can’t stay here!

Q. How do I find my way around?

A. There will be large maps throughout Milwaukee Brewfest as a reference. Brochures will also have a map and information about where each brewery is located.

Q. Can I bring my own food or drinks into Milwaukee Brewfest?

A. Milwaukee Brewfest will have plenty of food and non alcoholic drinks available for purchase, and asks guests to please refrain from bringing their own food and drinks into the festival.


Q. Beer is good, but is there anything else to do?

A. Yes! Although sampling craft beer is the main reason to go to Milwaukee Brewfest, we will also have:

  • Musical performances
  • Home brewing demonstrations & other exhibits
  • A variety of food for purchase from local restaurants and vendors

Q. Will there be any other alcohols at Milwaukee Brewfest besides beer?

A. Milwaukee Brewfest will also have different hard ciders and wines available to enjoy.


Q. Do you have any gluten-free beers available at Milwaukee Brewfest?

A. Yes a few different gluten beers we will have this year. Also, all of the hard ciders are gluten-free as well.


Q. What if I drive to your event, but don't think I should drive home afterwards?

A. We here at Milwaukee Brewfest appreciate drinking responsibly.  Because of that, we encourage folks that drive down to our event to keep their vehicles parked overnight. Cars will NOT be ticketed or towed for doing so. If leaving your car overnight, be sure to Keep your wrist bands on so you remember where you were the next day.

Q. What is Mead?

A. Mead or honey wine is the oldest alcoholic drinks known to man. It is made from honey and water via fermentation with yeast. It may be still, carbonated, or sparkling; it may be dry, semi-sweet, or sweet. Unlike beers and cider, meads (being wines) are consumed in small quantities.


Q. What is Cider?

Cider  is an alcoholic beverage made from the fermented juice of apples. In the US and some parts of Canada, "cider" refers to unfiltered apple juice, traditionally made with a distinct sweet-tart taste. "Hard cider" is used for the fermented beverage.

Q. What is Firkin?

Cask-conditioned ale is beer that is naturally carbonated, because the beer is put in the sealed cask, or firkin, before fermentation is complete.  The gas produced by the fermentation is then absorbed in the beer, explains Empire head brewer Tim Butler.  That produces a gentle, natural carbonation.  Carbonation in standard kegged and bottled beer is produced by adding carbon dioxide (CO2), or sometimes nitrogen, after fermentation.  That’s what gives most beer its fizz.

Q. What is Sour Beer?
Unlike modern brewing, which is done in a sterile environment to guard against the intrusion of wild yeast, sour beers are made by allowing wild yeast strains or bacteria into the brew.  Traditionally, Belgian brewers allowed wild yeast to enter the brew naturally through the barrels - an unpredictable process that many modern brewers avoid.  The most common agents used are Lactobacillus, Brettanomyces, and Pediococcus.  Another method for achieving a tart flavor is adding fruit - most commonly cherries (to produce kriek) or raspberries (to produce framboise) - during the aging process, to cause a secondary fermentation.  Because of the uncertainty involved in using wild yeast, the sour beer brewing process is extremely unpredictable.  The beer takes months to ferment and can take years to mature.


Q. What is ABV?

ABV stands for Alcohol (percentage) By Volume and represents what percentage of the liquid contains alcohol.

Q. What is IBU?

IBU stands for International Bitterness Units and is a standardized measurement of perceived bitterness in beer due to the alpha acid content within the hops and the concentration from duration of boiling.

Q. How much craft beer is in a barrel?

HALF BARREL = 15.5 gallons

QUARTER BARREL = 7.75 gallons

SIXTH BARREL = 5.16 gallons